Astara Chile

Get to know us

Who we are?

Your mobility partner of choice

Present in Chile for more than 35 years, Astara has a solid position in the market, bringing together the complete cycle of import, sale and after-sale services in mobility solutions, reaching 80,000 units sold in 2021.

Known in its beginnings as SKBergé, around 1986 with the representation of Fiat, Astara today in the exclusive distributor in the country of 14 major brands: Fiat, Jeep, Dodge, Ram, Alfa Romeo, Ferrari, Maserati, Bentley, Mitsubishi, SsangYong, JMC, GAC Motor, Chery and Exeed, assuring our customers throughout the country an excellent experience, through a complete network of dealers that includes its own Retail operation and a large logistics center.

Astara Chile Logo

What we do?

Tailor-made mobility for customers

In Astara Chile we are deeply committed to delivering complete mobility solutions, evolving to a transversal strategy firmly anchored in innovation.

This is how in 2020 we launched the vehicle e-commerce, generating the reservation of hundreds of units 100% online, a success that we hope to repeat with the launch of the spare parts e-commerce site for all our brands. Thus, our customers will be able to access services and products of excellence without having to leave their home.

In addition, from 2022, a new digital support tool named Astara Platform will be available in order to strengthen even more the experience of each customer.

  • 14
  • 80.000
    units sold by 2021

Our brands & mobility solutions

Getting closer to our customers

Astara Chile is the national distributor of 14 brands that guarantees the structure of sales and technical assistance throughout the country. It is also the owner of Astara Retail, a dealership dedicated to the sale of new and used vehicles, spare parts and workshop services.

This allows us to confidently face the great challenges of future volume growth and to advance rapidly in the development of electro-mobility solutions for our brands.

Our team

A wide vision full of ideas

Consisting of a group of more than 600 collaborators, Astara is made by people and for people. That is why the objectives of our team are aimed to comply with our customers' expectations in the best possible way, fostering excellent interpersonal relationships and deepening long-term ties of trust with our strategic partners.

All this is what allows us to achieve a mobility experience of the highest quality for each of our customers.


Our local commitment

In addition, those of us who work at Astara have a great commitment to sustainability, promoting initiatives of high value for the country and the communities, among which we can highlight the self-sustainability of the Noviciado Logistics Center by 2022 and the deep-rooted contribution to social development through initiatives such as dual education with the Chile Dual Foundation and trade courses with the Cristo Vive Foundation.

  1. Experience of our customers We accompany our customers throughout the journey they undertake with Astara, for this we design and constantly update the experience management process of our customers.

  2. Our people at the center We believe that a good business ensures the satisfaction of its employees. The corporate culture of the company values ​​merit, qualification and relationships guided by ethics and transparency.

  3. Inclusion and diversity Having different points of view builds a company. We promote the formation of diverse teams, so that the entire society is represented in our organization.

  4. Sustainability, environment and social development As a company that provides mobility solutions, we have the responsibility to contribute to sustainability, migrating to cleaner energies, reducing the environmental impact of our operations and contributing to the development of our communities.