Astara Colombia

Get to know us

Who we are?

Your mobility partner of choice

Colombia is a key market for Astara's internationalization strategy in Latin America, with constant growth in points of sale and service, and an expanding product portfolio.

We identify and track global trends in a customer-led market inspiring us to chase new opportunities and build useful future mobility solutions, through solid relationships and value creation, with car brands by developing a comprehensive journey, tailor-made for each customer.


Astara Colombia Logo
 Astara Colombia Mobility Services

What we do?

Tailor-made mobility for customers

Starting in 2010 with Jeep, Dodge and Ram brands, and including Volvo in 2013, Peugeot in 2015, Fiat in 2017, and most recently Opel and Hyundai in 2021. 

With over 55 thousand vehicles sold in the country until 2021, strong relationships with the best retail partners in Colombia and 83 points of sale, Astara Colombia brings together a vast capital of experience and competence in the mobility and automotive sectors.

  • 55.000
    Cars Sold
  • 83
    Points of sale

Our brands

Connecting customers with car brands in Colombia

In Colombia, Astara is the nationwide distributor of 8 brands ensuring the sales and assistance structure throughout the country.

Our team

Getting closer to our customers

Our talent makes us better!

We are proud of our diverse, passionate, smart, and committed team, who are in love with our brands. Our team is formed by 45% of women and 55% of men with different styles, personalities, knowledge, and skills that differentiate and complement one from another.

We love to innovate allowing ourselves to think out of the box, breaking the mold in an environment characterized by respect, camaraderie, and a good vibe. We work as a team to make things happen, we learned to work from home and adapted well to working remotely, but we also love to see each other, be close collaborating.

We know we can do it one way or the other depending on the needs and circumstances we are living.

  • Astara Colombia Managing Director
  • Managing Director Astara Colombia
  •  Astara Colombia Team - Meeting
  •  Astara Colombia Team - Distribution
  •  Astara Colombia Team - Office

A place to bring people together

We are happy and proud of being part of the Astara Colombia team

Our new offices serve as an operation center for employees, clients, partners, and vendors so that we can connect and bring out all our creativity. Its open and flexible design allow us to easily meet with colleagues to collaborate but also to find a quiet place to concentrate on challenging tasks.

Astara’s Global experience center is backed by cutting Edge technology to create a multifunctional workplace for our team that also meets the expectations of our visitors.

  •  Astara Colombia Building Entrance
  •  Astara Colombia Building Entrance Details
  •  Astara Colombia Building Details
  •  Astara Colombia Building Working Spaces
  •  Astara Colombia Building Coworker
  •  Astara Colombia Building Open Spaces


Our local commitment

  1. OUR TALENT We believe that our employees are the pillars of our company. At Astara Colombia we invest in our employees because we know that is the path to be a better company. We are proud of the talent we attract, the talent we develop.

  2. ENVIRONMENTAL We recognize that we are part of the world and strongly believe we should be part of the solution of the global warming problem. Astara Colombia responds to the challenge of providing mobility solutions that are more efficient and friendly with the environment.

  3. RESPECT We embrace a multicultural, inclusive, and diverse culture. We establish long term relationships with our vendors and suppliers that are based on trust and respect. We are loyal to our values and live them through the entire value chain.

  4. SOCIAL At Astara Colombia we understand we have a social responsibility with our country, our employees, and our partners. We are proud to develop local programs to support initiatives of well-being and quality of life in our ecosystem.

Política de tratamiento de Datos Personales - GDPR

Con miras a proteger y asegurar a los titulares de datos personales un debido tratamiento de su información, las Sociedades de Astara Colombia, presentan las Políticas de Tratamiento de Datos Personales en cumplimiento de la normativa pertinente y los principios de legalidad, finalidad, libertad, veracidad o calidad, acceso y circulación restringida, seguridad y confidencialidad de que trata la Ley Estatutaria 1581 de 2012 de Colombia.

Políticas del Encargado de tratamiento de Datos Personales

De conformidad con las directrices de la Superintendencia de Industria y Comercio se presentan las políticas del encargado para establecer unas directrices mínimas que debe asegurar el ENCARGADO del tratamiento en virtud de la relación comercial con las sociedades de Astara Colombia.

Programa de transparencia y ética empresarial

Se presentan Las Políticas De Cumplimiento y el Programa de Transparencia y Ética Empresarial definido por la Alta Dirección relacionada con la transparencia e integridad en las sociedades de Astara Colombia.