Astara Portugal

Get to know us

Who we are?

Your mobility partner of choice

With a robust presence in Portugal, Astara brings together its own distribution and mobility ecosystem, encompassing all options of ownership, subscription, use, and connectivity that bring along the latest technology.

Portugal was the first internationalization experience of the formerly known as Bergé Automocion (today Astara), in 1998, and currently represents 7 brands and ensures the respective sales and assistance networks. With a total of 110.000 vehicles marketed in the country and solid relationships with more than 70 partners and dealerships, Astara Portugal brings together a broad capital of experience and competence in the mobility and automotive sectors.


Astara Portugal Offices

What we do?

Tailor-made mobility for customers

Every choice we make takes on a transformative dimension in an ever-changing world. That is why Astara Portugal is deeply committed to evolving towards a transversal strategy firmly anchored in innovation.

The company was the first to launch a digital Marketplace in Portugal that allows all the steps to buying a new car without leaving home, including credit approval. Astara Portugal is further devoted to digitalization to develop new services and car property experiences.

  • +70
    solid partners
  • 110.000
    yearly cars sold

Our brands & mobility solutions

Getting closer to our customers

In Portugal, Astara is the nationwide distributor of 7 brands ensuring the sales and assistance structure throughout the country. It also owns Univex, the group's retail operation in Portugal.

Our team

A wide vision full of ideas

Astara is made by people and for people. And our team believes that the true goals of everything they do lie in the expectations of each client. The personal way of approaching mobility. Of every idea about mobility.

Therefore, we have a multidisciplinary team made up of 126 professionals for a complete and comprehensive response to the changes in the sector.

  • Astara Portugal Team sitting
  • Astara Portugal employee working
  • Astara Portugal CEO
  • Astara Portugal Team talking


Our local commitment

  1. INTERNAL We believe that sustainability begins with the satisfaction of our employees. The company's corporate culture values merit, qualification, and relationships guided by ethics and transparency.

  2. ENVIRONMENTAL We recognize the role of companies as agents of change in the context of climate change. In times of an entire industry transformation, we work to respond to the challenges demanded by society, such as achieving more sustainable mobility and energy efficient.

  3. GOVERNANCE We embrace a responsible business strategy towards our stakeholders and throughout our entire value chain.

  4. SOCIAL We undertake our social responsibility as a direct generator and induced employment throughout the country. Through our brands, we aim to support initiatives towards well-being and quality of life in the community.