Astara Switzerland has been integrated into the likewise newly founded Astara Central Europe organisation since the beginning of 2022, together with Astara Austria. The new organisation builds on the successful foundation laid since 2019 with BERSAN Automotive Switzerland and for more than three decades with the development of the Hyundai brand in Switzerland.
The development of Hyundai in Switzerland followed parallel to the momentum with which the brand changed from a vehicle producer to a mobility service provider - a trend that we are taking into the next era of mobility with Astara Switzerland. The same corporate culture has been cultivated by the company for more than a decade with the SsangYong brand.
Today, Astara Switzerland stands for an automotive group which includes Hyundai Suisse, Nissan Switzerland, FCA Switzerland SA and Alcomotive Switzerland - with the aim of further developing all the brands of these companies and guiding and accompanying customers into the mobility of the future as a reliable partner.