astara Peru

Get to know us

Who we are

Your personal mobility provider

We arrived in Peru as SKBergé in 2000. Since then, Astara Peru has now managed to solidly position itself in the market by offering a different type of service, focused on the client and covering all their needs before, during, and after their purchase. Thanks to this, we could reach 24.300 units sold in 2021 and take one more step on our way to change.

Today, after the transition from SKBergé to Astara, we continue to be a strategic partner, as the exclusive distributor of Chery, Kia, Fuso, MG, Mitshubishi, and Peugeot, in the country, with a dealer network present in more than 15 regions of Peru, and our retail operations and a large logistics center (SLA)

Our more than 20 years of experience in the Peruvian market have allowed us to observe the automotive evolution in the world and adapt to the new needs of millions of users who seek mobility solutions at the right place and at the right time. Inspired by global trends and disruptive digital transformation models that put the customer in the center of the strategy, we constantly transform ourselves to create a portfolio with new opportunities and mobility solutions based on technology and innovation.

  • +20
    years of experience
  • +300
  • 6
    car brands
  • 24.300
    Cars sold in 2021
Astara Peru Grey Background
Astara Perú Communications Team

What we do

Tailor-made mobility for customers

At Astara Peru, we create mobility solutions tailor-made for each person. That’s why, inspired by innovation, connectivity, and accessibility, in 2021, we came up with our first vehicle, e-commerce, generating fully-digitally the first reservations of our brand models.

This strategic starting point will be followed by the launch of our spare parts e-commerce, exclusive for all Astara's brand. It will enable Astara to operate in Peru and enable anyone who needs it to access it whenever they need it.

In addition, in 2022 we also expect to launch the Astara Platform to pursue our customers' experience transformation through technology and data, which will also serve as a new digital support tool for our brands. We create solutions that are part of our ecosystem, allowing clients to have a better experience throughout their journey.

Our brands & mobility solutions

Getting closer to our costumers

We have a presence in 19 regions of Peru as the official distributor of Kia, Mitsubishi, Fuso, MG, Peugeot, and Chery, offering sales, logistics, and maintenance services, in addition to our own retail operations nationwide.

Our position in the market and approach to customers allow us to understand their needs and adapt to changes in the industry, creating solutions that make the whore process efficient.

Our team

A wide vision full of ideas

Astara is made by people and for people. That’s why our more than 300 employees all around the country are an essential part of our operation.

At Astara Peru, we promote their career and well-being, which is why we create different strategies for our team's training, growth, and continuous improvement, supported by our hybrid work model, flexible working hours, health campaigns, leadership programs, among others.

  • Astara Perú Offices
  • ASTARA Perú - Team Working
  • ASTARA Perú - TEAM
  • ASTARA Perú Coworkers

A new beginning full of know-how and experience