astara Switzerland

Get to know us

Who is Astara Switzerland

Your personal mobility provider


Astara Switzerland has been integrated into the likewise newly founded Astara Central Europe organisation since the beginning of 2022, together with Astara Austria. The new organisation builds on the successful foundation laid since 2019 with BERSAN Automotive Switzerland and for more than three decades with the development of the Hyundai brand in Switzerland.

The development of Hyundai in Switzerland followed parallel to the momentum with which the brand changed from a vehicle producer to a mobility service provider, a trend that we are taking into the next era of mobility with Astara Switzerland. The same corporate culture has been cultivated by the company for more than a decade with the SsangYong brand.

Today, Astara Switzerland stands for an automotive group which includes Hyundai Suisse, Nissan Switzerland, FCA Switzerland SA and Alcomotive Switzerland,with the aim of further developing all the brands of these companies and guiding and accompanying customers into the mobility of the future as a reliable partner.

Distribution Astara Switzerland

Facts and figures

Tailor-made mobility for customers

As the third-largest automotive group in Switzerland, we are significantly expanding our market share and offering customers added value in all areas of individual and business mobility. Added to this are the new services and offers with which customers will be able to shape their mobility in an even more individual and personalised way in the future. The focus is always on a high quality of customer contact.

This is made possible by a nationwide network of sales partners.

  • ≈10%
    Market share
  • 500
    Locations in switzerland
  • 30.000
    Units sold per year (potential)
  • 200

Our brands & mobility solutions

Getting closer to our customers

Under the Astara Switzerland umbrella, customers can now choose from nine automotive brands covering all segments and the entire spectrum of passenger cars and light commercial vehicles, from traditional and iconic brands with roots in Italy, the USA, Japan, and Korea to brands from China that are new to Switzerland:

Astara Switzerland team

A wide vision full of ideas

The true capital of our new group lies in the teams and in all the employees. Today, Astara Switzerland brings together professionals from all sectors of the automotive business who are passionate about the automobile and mobility services, and who have a wealth of expertise to pass on to customers.

More than 200 employees from our companies, business, and distribution partners are at the service of private and fleet customers throughout Switzerland every day.

Our special qualities lie in our knowledge of the brands and the customers, all the more so as Switzerland combines four official national languages, with the corresponding differences and mentalities in all parts of the country.