astara adds car sharing to its mobility services with the acquisition of GoTo in Spain

  • The mobility multinational takes over 100% of GoTo's operations in Spain and will integrate the car sharing services with its pay-per-use division, astara Move.

  • The agreement reinforces astara’s offer to cover the full range of individual mobility solutions.


Madrid, June 1st, 2023 – astara, one of the leading global mobility services companies, has acquired, through astara Move, the 100% of GoTo Global's operations in Spain. This way astara expands its ecosystem of mobility solutions, to include car sharing services. 

It´s entry into the sharing market represents the commitment of the Spanish multinational to offer a comprehensive range of personal mobility solutions. Thus, astara adapts to the needs of each user such as ownership or pay-per-use services. 

The agreement takes immediate effect and involves a total integration of GoTo Spain within astara, including workforce, fleets, and users. GoTo users will continue to use the service on the same platforms (web and app). Both brands will coexist, and the fleet of vehicles will adopt astara Move’s branding.

“We are satisfied to add sharing services to our portfolio. Mobility is evolving rapidly, and astara's entry into sharing services directly addresses the customer’s needs. With GoTo services we enable people to move smarter with more flexibility. Our goal is to become a major player in mobility and the acquisition of GoTo will play an important role in achieving it. Move: it’s your right."
Jorge Navea, CEO of astara

For Gil Laser, CEO of GoTo Global, 

“Knowing Astara as one of our investors, we’re certain that, as a result of this deal, our users in Spain are going to be in good hands moving forward and the transition will be a seamless one. Astara can really build on the foundations that we have laid in the sharing space - growing the service more concretely and delivering enhanced options and more value to customers. As an outcome of this strategic move, GoTo will enhance its focus on our services in Germany and Israel, whilst striving to grow our footprint as a technology partner supporting mobility operators.” 

With this acquisition, astara Move will multiply its current users by more than five and create synergies between its sharing and subscription services. It will also accelerate the electrification of astara Move’s fleet with the arrival of more than 500 vehicles, of which 300 are electric and 60 are hybrid vehicles (68% of the total number of vehicles are low emission vehicles) reinforcing astara’s commitment to sustainable mobility.

After this transaction, that does not entail other agreements in other markets between both companies, astara will remain as an investor in GoTo global with a 3,4% stake.

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About astara: the Open Mobility Company

We are one of the leading global mobility companies (the Open Mobility Company) with a human-to-human approach, committed to sustainability. 

With a turnover of more than 5 billion euros in 2022, astara offers personal mobility solutions, with options for the different needs of each citizen and depending on the maturity of each market, including all ownership, subscription and sharing. A mobility ecosystem backed by data intelligence and supported by astara platform. 

All this thanks to a diverse team of more than 25 nationalities, in 19 countries and 3 continents, Europe, LATAM and Southeast Asia. For more information about astara, visit:


About astara Move

astara Move is a pay-per-use mobility service (monthly subscription and sharing by minutes, hours and days) that allows individuals and companies to use a wide range of vehicles according to their needs at any given time. 

For the subscription services, It has two models: one for private cars, which includes unlimited mileage, and another for companies and self-employed workers. For the latter, light commercial vehicles and even motorcycles are available. In both cases, the monthly fee is fixed and includes taxes, maintenance, 24/7 roadside assistance and insurance. For more information about astara Move, visit:


About GoTo

GoTo Global, is a pioneer in the shared mobility space, leveraging its in-house technology to give users access to a range of mobility solutions via one single application. Founded in 2008 in Israel, the company today operates shared mobility services in key cities in Israel as well as in Berlin, Hamburg and Munich. The company also partners with mobility operators to provide them with technology solutions to underpin their offerings. 


More information:

Prensa: – 689 314 915 / 682 063 987

astara Move: Jaime Arsuaga – – 681 320 093

astara: – 680126627