Together with our partner Stellantis, Astara starts operations in Philippines for the distribution of Peugeot.
MANILA, Philippines (January 17, 2022) – PEUGEOT Philippines gains momentum into 2022 with Astara leading the way as its new distributor in the country.
Formerly known as Bergé Auto, Astara is one of the biggest automotive distributors both in Europe and Latin America. Since its inception in 1979, the company carried out a successful path as a leading group in distribution and mobility services. Astara is instrumental in the selling of over three million cars as strategic partner of the world’s leading automotive groups.
Currently, Astara offers a whole range of products and services focused on mobility, such as ownership, subscription, B2B and B2C, and new channels. These are supported in turn by a self-developed digital platform, which allows interaction with customers throughout the different steps in their journey.
The takeover marks the partnership of Astara and Stellantis, one of the leading global automakers where the PEUGEOT brand is housed. It also ushers in Astara’s expansion in Asia, starting in the Philippines, as it has seen much potential in the market with the local automotive industry slowly recovering.
PEUGEOT Philippines plans to introduce four new vehicles upgraded with rewarding and inspired technology that promises a carefree driving experience, starting with the New PEUGEOT 5008 SUV which the company launched today.
The New PEUGEOT 5008 SUV breaks new ground as a premium seven-seater SUV. Inside, the new generation PEUGEOT i-Cockpit offers a unique and immersive driving experience. Driver confidence has been innovated to new levels with a multitude of Advanced Driver Assistance Systems (ADAS) - including active blind spot detection, lane keeping assistance, and driver attention alert - making driving safer and ultimately, more enjoyable.
On the outside, the front end features a frameless radiator grille and full LED headlights with "illuminated fangs” daytime running lights. The full LED rear lights leave a lasting impression with its 3D claws covered with a transparent smoke lens and scrolling indicators. Featuring a sleek, raised body design, the dynamic stance of the New PEUGEOT 5008 SUV is highlighted with chrome detail that extends from the headlights to its rear spoiler and enhanced by the 18” alloy wheels that add a final touch.
Built for dynamic performance, the New PEUGEOT 5008 SUV showcases the latest generation 1.6L Twin Scroll Turbo High Pressure (THP) engine that, coupled with a 6-speed Automatic Transmission, balances excellent performance with fuel efficiency. It features a high output of 165hp and 240Nm.
The New PEUGEOT 5008 SUV is assembled at the Stellantis manufacturing plant in Gurun, Malaysia. All vehicles built in this plant undergo specific endurance and quality testing to deliver best-in-class performance to meet the needs of customers in South East Asia. Together with other PEUGEOT models, the New 5008 SUV successfully endured a combined 300,000 kilometers of testing in the diverse local climate and environmental landscape.
Stellantis expressed their optimism in the new distributor paving the way in unlocking more opportunities for PEUGEOT in the market.
“Astara will bring to the Philippines its strong expertise in strategy implementation and a wealth of cross-market experience to realize the potential of PEUGEOT in the Philippines,” Stellantis Senior Vice President for ASEAN and General Distributors Christophe Musy shared.
“Our investment will help infuse a renewed sense of vigor for PEUGEOT Philippines and its patrons, creating a more purposeful brand that resonates to the Philippine market,” PEUGEOT Philippines Managing Director Raoul Picello said. “We hope that, as we move forward and grow together, these exciting changes can help us meet the ever-changing needs of Filipinos.”
Astara’s global expertise in cutting-edge technology will support PEUGEOT Philippines’ digital transformation at all levels by the second quarter of this year. To bring the brand closer to more Filipinos nationwide, PEUGEOT Philippines aims to open seven more dealerships on top of the current four outlets, totaling 11 by end of 2022.
The New 5008 7-seater SUV is priced at Php 2,260,000 and is now available at all PEUGEOT Philippines showrooms in the following colors: Emerald Crystal, Nera Black, Pearl White and Amazonite Grey.