Astara Ambassadors

Astara is taking part in the world's hardest Rally

Within its strategic plan driven by a great focus on the client, Astara (formerly Bergé Auto) has recently been working on the implementation of its own distribution and mobility ecosystem.

A platform that encompasses all markets in which the group operates, all possible ownership, subscription, use and connectivity solutions, and that incorporates state-of-the-art technology.

One of the pillars on which this strategic plan is based is the promotion of talent and sustainability. In this s trong commitment to an environment that becoming cleaner and more responsible regarding its footprint, Astara decides to face one of the most demanding sporting challenges: to compete in the toughest and most important off-road rally in the world, the Dakar, and to do it so in a sustainable way. .

With a history of more than 40 years, the Dakar puts to the test not only the pilots, but all the members of the team, who for three weeks are going to live with intensity and to the limit unforgettable moments.. The Dakar will also undergo its own transformation towards sustainability, which is why it will become an excellent tool to show the evolution, new values ​​and image of Astara.

Astara Ambassadors at Dakar 2022

To make this transformation a reality, a group of company employees from different locations are part of the Astara Team structure. All of them will work side by side with each other with the aim of teaming up for talent and culture. The selected group will work as a mirror of all the company's values ​​in the most challenging scenario. Ideas, creativity and innovation, mistakes and successes, feedback and learning will be part of the day to day, in an environment of constant improvement. Each member of the team will not only contribute their effort, but will also know how their work contributes to the result of the whole.

Finally, one of the objectives of the Astara Team will be to demonstrate to be the team leaving the lowest carbon footprint during the race on Saudi terrain. For this reason, the accounting and reporting of the emissions of the cars in the race will be carried out according to standardized measurement protocols (GHG Protocol, ISO 14064 standard) and will be reviewed by a prestigious independent entity at the end of the rally.