Astara Colombia is here
Bogotá, February 2022
SKBergé, one of the most relevant players in the automotive sector worldwide, becomes Astara to connect with each of the customers with the future of mobility in Colombia, where it stands as the exclusive distributor of Dodge, Fiat, Hyundai, Jeep®, Opel, Peugeot, RAM and Volvo.
This process had its starting point with the physical integration of all the brands that Astara Colombia distributes in the country and the total renovation of its facilities, to ensure that all partners and employees feel the freedom to create, innovate, establish synergies and unleash their full potential, through modern and versatile spaces, without fixed workplaces and within the framework of a modern, dynamic, technological and sophisticated environment, matching its product portfolio.
The focus of the automotive industry must be customer-centric, what for us as a company encourages us to identify and follow up on global trends, to create new opportunities and new solutions, that truly look to the future and pursue the dream of a more sustainable mobility. Under this premise, Astara arrives in Colombia, to take those first steps towards the future of mobility.
Andrés Aguirre, Country Manager of Astara Colombia.
Astara Colombia New Identity