From left to right, Carlos Reina, Chief of Astara Move, Rafael Sáinz, Global COO of Astara, Julio Marchena, Head of Partnerships Spain & Latam for IAG Loyalty, and Luis Enrique Palma, Loyalty Manager at Iberia Plus

Astara is Iberia and Vueling’s New Mobility Partner

  • This partnership will allow customers of both airlines to earn Avios through their mobility transactions with Astara.
  • The alliance reinforces both companie’s commitment towards innovation and value added creation for their customers.

Madrid, February 19, 2025 – Astara, a leading mobility solutions company, has reached a strategic partnership with Iberia and Vueling, becoming their new mobility partner. This agreement allows customers of both airlines to earn Avios on all transactions across Astara's various brands and services, expanding the benefits and rewards of its loyalty program.

The partnership between Astara and IAG underscores both companies' commitment towards innovation and customer value, through the creation of a mobility network that connects air and ground travel, offering an unprecedented value proposition for its customers.

Rafael Sáinz, Global COO of Astara, commented: “Mobility is our right, and the more ways we have to move, the better. At Astara, we are thrilled to partner with IAG, a leader in the airline industry. This agreement allows us to offer our customers a more comprehensive mobility experience, connecting their ground transportation with the benefits of a renowned loyalty program. This collaboration marks the beginning of a joint journey towards a more integrated and accessible mobility, which we soon hope to expand to other markets.”

Julio Marchena, Head of Partnerships Spain & Latam for IAG Loyalty, stated: “This agreement highlights our commitment towards expanding opportunities and benefits for our members, integrating the passion for mobility and travel into a richer, more flexible experience. Adding Astara to our loyalty program expands our reach and allows all of their customers to enjoy the benefits of earning and redeeming Avios.”

With this agreement, Astara’s subscription service customers will earn 10,000 Avios with each new subscription and an additional 1,000 Avios upon renewal. Customers purchasing a Mitsubishi, KGM, or Subaru vehicle, all distributed by Astara in Spain, will earn 25,000 Avios.

Following the initial rollout in Spain, both parties will explore expanding this partnership to other European, Latin American, and Asian markets where Astara operates.