The Open Mobility Company expands its electric offering in Colombia with a new partnership with Zeekr.

Zeekr is the premium BEV brand under Geely Holding Group, China’s largest privately-owned automotive group.

Bogotá, 30th of May 2024 – Zeekr, the premium BEV brand under Geely Holding Group, has appointed Astara, a leading global mobility company, as its exclusive importer for Colombia. This achievement marks the first collaboration between the companies, and the beginning of a long-term partnership that reinforces Astara’s EV portfolio in the Colombian market.

Thanks to the use of 100% renewable synthetic fuel, the Astara Team competition cars achieved a zero emissions balance.

In this edition of the Dakar Rally, the measurement of the emissions range combines the team's own emissions scope 1) and indrect own emissions (scope 2) of all team vehicles, and those from personnel flights (scope 3). 33.71 tons of CO2 have been certifie, which will be offset by reforesting degraded areas in Colombia.

The team managed to combine an improvement in its sustainability equivalent (11.86 tons of CO2 less than last year) with greater competitiveness, finishing the 2024 Dakar Rally on the podium in the two-wheel drive vehicle category and in the Top15 overall.

The Astara Team has completed its participation in the 2024 Dakar Rally with a net zero CO2 emissions balance for the third consecutive year. In this edition, the merit was even greater, as the team was even more rigorous with its emissions measurement, combining the team's own emissions (scope 1) and indirect own emissions (scope 2) of all vehicles used by the team; and those from personal flights (scope 3); according to the GHG measurement protocol.

To achieve this goal, a new 100% renewable synthetic fuel was used in the competition cars in this edition. The Astara Team has been improving the formulation of this fuel year after year: in the 2021-2022 edition, the fuel came from 70% renewable energy; and in the 2022-2023 edition, it reached 90%. Thanks to the use of this 100% renewable synthetic fuel, the Astara Team cars that competed in the Dakar Rally this year had a zero emissions balance. This type of synthetic fuel is completely carbon neutral and its environmental impact is null, as the CO2 emitted into the atmosphere during its combustion is the same as that extracted from the air during its production.

The support vehicles and electric generators used by the team used 70% renewable synthetic fuel. The combination of synthetic fuels used by the team enabled an emissions reduction of 18.6 tons of equivalent CO2 into the atmosphere, a figure that would have been generated using traditional fuels. This reduction is equivalent to the emissions of an average car in the Spanish fleet (144g/km) for 130,000km / 8.6 years of average use (15,000km/year).

Taking into account the complete scope (scopes 1, 2, and 3 quantified), the Astara Team generated 33.71 tons of equivalent CO2 at the Dakar. Thanks to the work done, the impact was reduced by 11.86 tons compared to the previous edition of this event.

To achieve the net zero balance, the 33.71 tons of equivalent CO2 emitted will be offset by reforesting degraded areas in Colombia, through the Vichada Project for the production and planting of native tree species in the Orinoco. This program will also benefit the climate and fauna of an area with great biological diversity.

The Open Mobility Company further expands its portfolio with a new partnership with Foton Motor.

Foton Motor is the number one commercial vehicle brand in China, listed on the Shanghai Stock Exchange, with over 11 million accumulative vehicle sales since its launch in 1996.

Madrid, 25^th of April 2024 – Foton Motor, the commercial vehicle market leader in China, has appointed Astara, a leading global mobility company, as the exclusive importer of Foton light commercial vehicles in Spain. This deal marks the first collaboration between the companies and reinforces Astara’s product offering in the Spanish market.

The global Open Mobility Company publishes its second sustainability report, reinforcing its commitment to sustainability, diversity, equity and inclusion.

One out of every three vehicles it sells through its distribution business worldwide is electric or hybrid.

The company has achieved more than 35% electrification in its employee fleet and more than 40% of the energy consumed in its facilities comes from renewable sources.

As part of its diversity, equity and inclusion strategy, 38% of the talent attracted in 2023 were women, even exceeding 50% in countries such as Austria, Colombia and Finland.

Madrid, April 24^th, 2024 – Astara, one of the leading companies in global mobility solutions, today presents its 2023 Sustainability Report, the company’s second, where it shows progress in its commitments to achieve a positive impact in the 19 countries in which it operates.

In 2023, Astara committed to achieving carbon neutrality in its operations by 2027* (scope 1 and 2) by electrifying 90% of its employee fleet and reaching 100% renewable energy consumed in its facilities as part of its mission to make mobility more accessible and sustainable. As an important component of its carbon neutrality strategy, the company is developing a demanding carbon offset plan, aiming for 80% of the offset to be through CO2e removal-oriented projects.

In its second sustainability report, Astara shares concrete environmental and social advances, such as the electrification of more than 35% of its employee fleet; and the increase in renewable energy consumption to 40%, maintaining its commitment to reach 100% by 2027. 

Sustainability is in the company's DNA, both in its ownership business (purchase of vehicles) and in its usership or pay-per-use (subscription and carsharing) business. Already in 2023, one in three vehicles sold by Astara in Europe, Latin America and Southeast Asia were electrified. In terms of subscription and carsharing, more than 50% of its fleet is electrified.