Astara Move, Astara's subscription and flexible mobility service, arrives in Latin America for the first time, offering a new mobility option to the Chilean market.
Madrid, Spain, 10 April 2025 – Astara continues to advance its global mobility strategy and announces the arrival of Astara Move, its subscription and flexible mobility service, to Chile, making its expansion into Latin America a reality. The arrival of Astara Move in Chile will allow users in the country to access vehicles flexibly, without the constraints of traditional purchase or long-term leasing. With a 100% digital offering, Astara Move provides a wide range of models, customizable terms, and an all-inclusive service that covers insurance, maintenance, and assistance.
Less than a year ago, Astara already announced the international expansion of its subscription and flexible mobility service with its arrival in Switzerland and Portugal, solidifying itself as one of the most robust offerings in this booming sector. Now, Astara Move lands in the Chilean market and will gradually continue to further expand into new markets where Astara is present.
Astara Move continues to establish itself as a leader in flexible mobility, offering innovative solutions in its three operating markets. With more than 2,500 active subscriptions and a fleet of over 3,000 vehicles, the company responds to new consumer trends, where flexibility and convenience are key. In addition, its platform has more than 40,000 registered users, demonstrating a growing interest in mobility models that adapt to the needs of each customer.
You subscribe to your favourite shows, your music… and now your car
Bringing the subscription model-already successful in industries such as streaming and music - to the automotive world, Astara Move offers its customers a monthly subscription service that includes a fixed price, no long-term commitments, and insurance and vehicle maintenance. This service further aligns with Astara's philosophy, which understands that the consumer's life and needs change, meaning that the car they like and need today may not be the most suitable tomorrow. With this intent, Astara offers a varied catalog of models that evolves and grows every day.
This catalog is almost entirely made up of new or nearly new vehicles, thereby contributing to the renewal of the car fleet by putting less polluting and safer vehicles into circulation, equipped with the latest technologies in electrification and safety. In this sense, the subscription model allows users to adapt to possible changes in environmental regulations thanks to the wide range of options that are available.
All of these features encompassed in a fully digital offering, allowing the entire process to be carried out quickly and intuitively through the astaramove.com website or the app. With free pickup and return at physical locations or the option for at home-service for a fee based on the distance to the Astara Move delivery and pickup point.
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About Astara: the Open Mobility Company
We are an open mobility company, with a human-to-human approach, committed to sustainability.
With a global turnover of 5 billion euros in 2024 and a diverse team of 3,000 people, representing nearly 50 nationalities, across 19 countries on 3 continents (Europe, Latin America, and Southeast Asia), Astara provides its customers with a complete mobility ecosystem with buying, subscription, and consulting services. All of this is backed by data intelligence and supported by the Astara platform.
MOVE. IT'S YOUR RIGHT.
For more information about Astara, you can visit: www.astara.com
Contact:
Astara Global Communication: Belén del Hoyo - belen.hoyo.m@astara.com / (+34) 680 126 627
Communication Agency contact: Ogilvy PR - astarapr.spain@astara.com
About Astara Subscription Services
Astara Move offers a monthly subscription service that allows individuals and companies to have a wide range of vehicles depending on their needs at any given time.
Currently, it has two subscription models: one for passenger cars for individuals and another for companies and self-employed individuals. For the latter, it offers light commercial vehicles and even motorcycles. In both cases, the monthly fee is fixed and includes taxes, maintenance, 24/7 roadside assistance, insurance... everything except gasoline.
About Astara’s subscription service, visit: www.astaramove.com
Contact:
Jaime Arsuaga: jaime.arsuaga.p@astara.com / (+34) 681 320 093