Astara Play APP

Astara launches "Astara Play": an app for drivers to reduce costs, emissions and optimize driving

  • Designed as a digital tool to enhance mobility efficiency, the app includes multiple services and functions, such as: access to real-time vehicle data, pricing of the nearest gas stations, availability and price of parking lots, analysis of mobility trends, anti-theft and remote-control functions for vehicles, and information on a vehicles residual value and ideal time for its renewal.
  • Thanks to Astara Play, users will be able to make more efficient use of their vehicles and their driving styles.
  • Currently the app is available in 7 countries including Spain with the goal of growing and expanding Astara Play into new markets.

Madrid, December 9th, 2024 – Astara, a leading mobility company, announces the launch of Astara Play APP, an innovative mobile application that takes mobility to the next level. After years of testing and development of the Astara Play project, the team has launched its services in an app for iOS and Android that offers drivers a personalized and advanced mobility experience. The app is currently available in Colombia, Peru, Chile, Portugal, Spain, Belgium and Switzerland, with plans to expand into more markets, such as Finland, and languages soon.

Astara Play APP, prioritizing data privacy, is designed to help users make financial and sustainable decisions about their vehicles. Among its main functions, it allows users to identify the most cost-effective gas stations, access sustainability data such as CO₂ emissions, and calculate potential savings of an electric vehicle. In addition, it offers remote connectivity to monitor a vehicle status, tire pressure and battery alerts, and security tools such as engine lock or digital key.

"With the launch of Astara Play APP, we want to take the mobility experience to the next level. We focus on making every journey an entertaining and personalized experience, offering different functions to users that allows them save time, money, and reduce their environmental impact," says José García Pacheco, Chief Innovation Officer at Astara. "Our goal is for Astara Play to offer an added value on every journey, that adapts to the interests and lifestyles of our users."

Astara Play APP Key Features

  1. Service optimization: access to prices at gas stations and parking lots, and concierge services for vehicle maintenance.
  2. Usage and sustainability analysis: data on consumption, emissions and recommendations on how to choose the best vehicle for your driving style.
  3. Remote connectivity: real-time vehicle control and management, from maintenance alerts to anti-theft options.
  4. Support for older vehicles: connectivity services for vehicles without built-in systems via Astara Connect.
  5. Vehicle lifecycle management: tools to assess the current value of the vehicle and simultaneous publication of sales ads.
  6. Local mobility information: real-time data on prices, traffic and other mobility insights, that allow the company to reaffirm its commitment to sustainability and safety by incorporating safe driving reminders and real-time alerts on traffic and road conditions.

Astara Play APP will gradually expand its scope as part of Astara's strategy to create a comprehensive and digital mobility ecosystem, that adapts to the changing needs of users. In the future, updates are foreseen to include electric charging directly from the app and features that allow payment for all types of services, that are associated with users’ private mobility.