Astara to distribute Foton in Spain

Astara to distribute Fotón in Spain

The Open Mobility Company further expands its portfolio with a new partnership with Foton Motor.

Foton Motor is the number one commercial vehicle brand in China, listed on the Shanghai Stock Exchange, with over 11 million accumulative vehicle sales since its launch in 1996.

Madrid, 25^th of April 2024 – Foton Motor, the commercial vehicle market leader in China, has appointed Astara, a leading global mobility company, as the exclusive importer of Foton light commercial vehicles in Spain. This deal marks the first collaboration between the companies and reinforces Astara’s product offering in the Spanish market.

“At Astara, we are honored to begin this new partnership with Foton Motor, including a new brand in our distribution activities in Spain. Foton brings a great opportunity to our portfolio, and together with its electric options, they align perfectly with Astara’s vision for the future of mobility. Our main priority will be building a strong value proposition for our customers and dealer partners in the country.”

Jorge Navea, CEO of Astara

Foton Motor, the number one commercial vehicle brand in China, enters the European market with a complete portfolio of light commercial vehicles, consisting of pick-ups and vans. With a variety of electric options, Astara and Foton are offering a portfolio that is strategically aligned with market demands, which has been trending towards electric vehicles in recent years.

Designed to be favorites in the electric vans market, Astara will introduce the Foton e-View and e-Toano, which have a large cargo capacity, offering an excellent option for every type of business. For the pick-up market, Astara will bring the Foton Tunland, which has a robust design, offering maximum comfort in a solid chassis capable of performing in the most challenging conditions.