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Astara named importer of Seres vehicles in The Netherlands

15 December 2024

Astara, one of the world's leading mobility companies, has been appointed as the importer of Seres vehicles in The Netherlands, encompassing the distribution of new vehicles, parts, and services. This operation represents the start of Astara's relationship with this manufacturer, becoming the first market in which the brands collaborate. Astara’s distribution of Seres in The Netherlands also consolidates its current operations in the market. The company’s primary focus will be to build a solid dealer network, achieve leadership in the electric SUV segment, and implement effective strategies to promote and strengthen the brand’s image and products.

"At Astara, we're incredibly proud to partner with Seres for distribution in The Netherlands of their electric SUV —a vehicle category where we have strong expertise. Seres brings immense value to our portfolio, aligning perfectly with astara's vision for a sustainable future in mobility. As the world shifts towards electric vehicles, our partnership with Seres exemplifies our commitment to leading this transition."

Jorge Navea, CEO of Astara

Wan Zhijun, General Manager of Seres (Seres Europe B.V.), “We are proud to start the journey in the Netherlands with our experienced and respected partner Astara, who has a strong market recognition and presence in the European market. This will enable Seres to efficiently build its brand awareness in the Netherlands. Like Seres, Astara focuses on being innovative by investing in sustainable mobility. Together we look forward to achieving our shared vision to bring more and more green products to the Netherlands.”

Seres’ cutting-edge technology offers an electrified range of SUVs tailored to meet the demand in The Netherlands, where SUVs constitute 49% of the automotive market. The emphasis is on design, performance, and comfort, all packaged with a focus on safety.

The Seres lineup features the Seres 3 as the entry model, providing a well-balanced combination of essential elements, positioning it as a benchmark in terms of quality and affordability. Looking ahead, Seres plans to expand its range with new models in the coming year, aiming to offer a comprehensive selection of SUVs with ranges that may surpass 500km according to the WLTP standards.

Together, Astara and Seres will continue to drive the adoption of EVs in the Netherlands, delivering on their shared vision of a more sustainable future in mobility.

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