- Astara expands its offering in Colombia with the arrival of Leapmotor, a new energy vehicle (NEV) brand backed by the Stellantis Group, making it official debut at the Salón del Automóvil de Bogotá in November 2026.
Madrid, November 3rd, 2026 – Astara, a global company specialising in the efficient distribution of automobiles, announced today the signing of an agreement for the official distribution of the Leapmotor brand in Colombia.
Leapmotor was founded in China in 2015 as a new energy vehicle (NEV) start-up, fully electrified and characterised by its futuristic and ultra-technological identity. In early 2024, Stellantis and Leapmotor formed a joint venture called Leapmotor International B.V. to explore the international market and commercialise the brand within the Stellantis Group portfolio worldwide, outside of China.
Globally, the brand sold 600,000 vehicles in 2025 and aims to reach 1,000,000 units sold in 2026, underlining its position as one of the fastest-growing players in the electrified vehicle market.
In Colombia, Astara, which already distributes the group's FIAT, Jeep, RAM, Peugeot, and Opel brands in the country, will be the official representative for Leapmotor. Its official launch will take place during the Salón del Automóvil de Bogotá, with commercialisation scheduled for November.
The signing of the distribution agreement between Astara and Leapmotor International responds to the growing interest of Colombian consumers in electrified mobility solutions, including models in highly relevant segments for the Colombian market (B-SUV, C-SUV, and D-SUV), 100% electric (BEV), and range-extended electric vehicles (REEV).
Ignacio Enciso, CEO of Astara, commented: “The addition of Leapmotor to our extensive offering in Colombia is a new milestone that reinforces our vision for the future of mobility. We will begin distributing an innovative brand, backed by a major group like Stellantis, to offer Colombian customers a new generation of electric and range-extended vehicles. This move solidifies our commitment to a key market for Astara in Latin America."
Felipe Daemon, Vice President of Leapmotor for South America, added: "Leapmotor's arrival in Colombia is part of the brand's expansion strategy in the region, and we are thrilled to take this next step alongside Astara. With their experience, market knowledge, and the strength of their sales and after-sales network, combined with the backing of a group like Stellantis, which is a leader in the automotive industry in South America, we are confident that Leapmotor will have a strong impact in the country."
A commitment to sustainability and electrification in the country
This strategic alliance reinforces the shared commitment of Astara and Leapmotor to the evolution of the Colombian automotive market toward a more sustainable future, responding pragmatically to the diverse needs of consumers.
The combination of Leapmotor's technology and innovation, backed by Stellantis, with Astara's distribution expertise and deep knowledge of the Colombian market, built over 16 years of operating in the country, creates a solid foundation for the brand's sustainable growth and offers a differentiated value proposition to Colombian customers.